When you’re starting out in real estate, it can be easy to get caught up in the moment and forget about the long-term. You’re passionate about real estate, and you want to give your best effort every day.
The moment you add another property to your portfolio, you know it’s time to take a step back and look toward the future. One of the best ways to stay motivated is to set aside time and energy towards postcard marketing.
Postcards are a great way of promoting your real estate listings in today’s market. That said, if you’re looking to expand your marketing efforts, try implementing these five ideas for making unique real estate postcards into your strategy.
1. Use Free Offer Postcards
Many homebuyers are busy working professionals who don’t have time to search for and schedule home inspections. Send them free offer postcards, asking them to request a free review from your team. High chances are that they’ll take you upon it. This way, you can save valuable time marketing your services and focus on more important things in life.
2. Using Call to Action Postcards
Using call-to-action postcards in your real estate marketing strategy can jump-start a sluggish market or get your buyers moving. With just a little bit of imagination, you can create unique postcards that truly draw attention to your business. The call to action postcard has an instant effect on clients when they receive them in their mailboxes.
3. Using Expired Listing Postcards
A great way to get your message in front of people is to contact former homeowners who recently sold their homes. If you are working with a real estate agent and they have access to a listing database, contact them with an offer on their expiring postcards. It’s likely that they would rather sell these at cost than dump them to make room for new ones.
4. Announce an Open House Postcards
Open houses are your chance to shine. But it’s hard to stand out in a world of overflowing mailboxes. Don’t just hand out postcards with ‘Open House!’ printed in a large font.
For best results, try and get people excited about what’s inside by including more details about the property.
5. Hand Out Branded Postcards
Leave branded postcards with information about your company in high-traffic areas where customers would expect to see in—restaurants, grocery stores, and on notice boards in shopping malls.
Make sure to leave them around long enough for people to pick them up and read them. Word of mouth is still one of the best ways to market products and services; getting your brand in front of as many eyes as possible is key.
To Sum It Up
Any experienced realtor will tell you that postcards have been used in the industry for many years, which just goes to show how effective they are. They can help you get potential clients walking through your doors, or flocking your website, or filling every room in your open house.
Whatever the case, the key is choosing a message that resonates with your audience and finding a design that works for you.