Your upcoming mental health seminar is probably well-planned already. By now, you should have the logistics, venue, and other bookings confirmed. You’ll also have your invites sent out and your agenda planned. Now, you need to make sure you get as many people to attend as possible, and make your seminar successful.
So, you now need to focus on the marketing and promotion aspects. To do this, you should set aside a marketing budget, and create a written marketing strategy.
This will help you keep your ducks in a row, and focus on sharing valuable information about mental health at your seminar. Here are a few promotion ideas to get you started.
Create a social media event
Set up the event on your social media pages. Most social media platforms let you set up an event page, and also send out reminders and posts related to the event. Add all the relevant details to these pages, including venue, time, speakers, agenda, and more.
Then, hype up the seminar by offering glimpses into what people can expect. Also talk about your speakers and agenda on your social media. Keep the hype up till the event ends, and also highlight its success afterward.
Set up a landing page
You should set up a landing page for your seminar to truly elevate things. A separate landing page should contain all the relevant information, combined with the agenda and vision of the event. If your seminar is ticketed, then add a payment portal on this landing page as well.
Keep this page live until after the event ends, and also upload pictures as the seminar comes nearer. Share announcements, schedules, and speaker bios on this page so that people can easily find all the information they need.
Also, include contact information in case people have further questions or concerns.
Send out an email campaign
You should prepare an email campaign a few months in advance. This campaign should announce your event, share its details, and also let your audience know about the speakers you’ll have present. Use the speaker email templates to highlight your speakers and share their qualifications with your readers.
Write attractive subject lines for your emails, so that your email open rates are at their best. Use the right tools to send out your email campaigns, so that you can track performance and also target your audience efficiently.
Update your blog
Your website should already have some sort of blog with articles up. When your seminar is coming around, make sure you write a dedicated piece about it and let people know what to expect. Talk about past seminars, your speakers, your agenda, and the vision behind your event.
Make sure you share this blog on all your online mediums so that people can get comprehensive information about your upcoming seminar. Complement this with images, videos, and sign-up forms to create a dynamic page, instead of just a wall of text.
Share relevant videos
Video content is the best way to pull in your audience, especially if you’re targeting younger demographics. So, create video teasers for your seminar, and share the agenda as well. Give people a summary of what your speakers will talk about, and why it is important.
Also, compile relevant data into attractive infographics to transform into informative videos. This will help educate your audience before the seminar. This way, their curiosity will be piqued and they’ll want to know more at the seminar itself.
You don’t need high-end equipment for this. A decent smartphone camera and a tripod will get the job done, as long as you have a good editor at hand.
Put the spotlight on your speakers
Your speakers are the main appeal of your seminar. So, you need to make sure you put the spotlight on them. Have them make short videos where they talk about their expertise, and what they’ll be doing at your seminar. In addition, have them address the audience and invite them to the seminar as well.
Also, have fleshed out speaker bios as social media posts and on your event landing page. This will help you draw more audiences in, especially if your speakers are influential and popular.
Engage your audience
Involve your audience in your seminar in a variety of ways. Put up social media posts inviting them to send in questions they want your speakers to address. Then, pick out some of the questions and have speakers answer them. This will help increase people’s motivation to register for your seminar.
Also promote mental health awareness by running a related fundraiser on your website, and rewarding people who contribute. These rewards can be as small as gift cards or merchandise, the point is simply to hype your seminar up.
In conclusion, you need to promote your mental health seminar to make it successful. This requires some sensitivity, however, as you can’t treat mental health issues like some sort of product. So, tread in a mindful manner and promote your seminar effectively.